- Genesis Magma Racing has launched the GMR Esports team, which will compete in official events organized to support the FIA World Endurance Championship on Le Mans Ultimate - The creation of GMR Esports will bring further visibility to the Genesis brand amongst a new, diverse, younger audience as they compete in a virtual version of the GMR-001 Hypercar - The team is led by Dutchman Collin Spork, with Danish driver Jesper Pedersen and Slovenian Jernej Simončič bringing further endurance esports experience to the team - Korean drivers Hyukjin Kwon, Gyumin Kim and Youngchan Kim complete the team with reserve driver Rokyeong Kang, helping further raise Genesis Magma Racing's profile in the manufacturer's home country LE CASTELLET, France, May 7, 2026 /PRNewswire/ -- Genesis Magma Racing has entered the realm of esports and sim racing for the first time with the launch of GMR Esports. The expansion into esports is a key part of Genesis' goal to increase awareness of the brand and Genesis Magma Racing among a diverse audience, including further raising the profile of the team in South Korea. Esports Squad Supports Main Goals of Team The team will compete in official esports events organized on the official game of the series, Le Mans Ultimate, developed by Motorsport Games, including Online Championships, World Endurance Championship Special Events and future official esports competitions. In joining these events, GMR Esports will support the work of Genesis Magma Racing. The Esports team will compete in virtual models of the same GMR-001 Hypercar from the WEC, carrying a similar distinctive livery as their on-track counterparts. The team's presence in the events will help further expand the awareness of the Genesis brand outside of the traditional motorsport audience, just as Genesis Magma Racing aims to expand the following of the manufacturer with its