Genesis announced on September 17 that it will hold the 'Genesis Magma Racing Live Festival' at Starfield Hanam from September 24 to 27.

For the first time in Korea, Genesis is hosting a large-scale fan festival to provide domestic customers and motorsport fans with the opportunity to experience the challenge and brand of Genesis Magma Racing.

On the last day of the 'Genesis Magma Racing Live Festival,' September 27, Genesis will live-broadcast the WEC 6 Hours of Fuji race, providing Korean customers and motorsport fans the opportunity to enjoy world-class motorsport and the performance of Genesis Magma Racing.

A sales area will offer Genesis Magma Racing and brand-related merchandise, including miniature GMR-001 Hypercar models.

Shihyuk Lee, Executive Vice President and Head of the Genesis Business Division, stated, "The Genesis Magma Racing Live Festival is an opportunity to share the experience and passion Genesis has accumulated on the global motorsport stage with our Korean fans up close.