GM Gives OnStar Biggest AI Overhaul in 30 Years

GM's OnStar overhaul is a direct response to this shifting competitive landscape.

Building sophisticated AI features requires the kind of software talent that gravitates toward Silicon Valley, not Detroit.

Getting the AI implementation right matters - a buggy or frustrating experience could damage the OnStar brand that GM has spent decades building.

For consumers, the question is whether GM can deliver AI features that actually work in the messy reality of daily driving.

If GM successfully transforms OnStar into a must-have AI assistant, it provides a roadmap for other legacy automakers trying to reinvent their connected services.