Dive Brief: - General Motors is adding Google’s Gemini generative AI voice assistant to model year 2022 and newer Cadillac, Chevrolet, Buick, and GMC vehicles featuring Google built-in, the automaker announced in an April 28 press release. - The AI-powered chatbot will be available later this year for approximately 4 million eligible vehicles in the U.S., which the company says is one of the largest deployments of Gemini in the auto industry. - “Gemini delivers AI assistance to millions of drivers across every segment and price point for a wide range of everyday needs,” said Tim Twerdahl, GM’s global VP of product management, in a statement. “That kind of scale is only possible because of the connected vehicle foundation GM has built through OnStar over the past 30 years.” Dive Insight: Gemini will be accessible via the infotainment systems of GM vehicles in the U.S. with Google built-in. It will utilize the vehicle’s software platform and the automaker’s OnStar connectivity to deliver more intuitive information to passengers. Gemini will also tap into popular in-vehicle apps, including Amazon Music, Apple Music, Spotify and YouTube. The partnership builds on GM’s OnStar Interactive Virtual Assistant, which launched in 2022 and integrates Google Cloud’s natural language platform Dialogflow. GM said customers will notice significant improvements from the current Google Assistant to Gemini, which uses conversational AI that combines machine learning and natural language processing to simulate a human conversation via voice or text. The update will be rolled out over several months and drivers will see a message on their vehicle’s infotainment screen letting them know when it’s available to download. Drivers can also opt out from using Gemini. Using Gemini, drivers will be able to draft and send messages or plan routes with specific context, such as finding the nearest post office, EV