GM Targets ‘Eyes-off’ Autonomous Driving Despite Liability Concerns

General Motors plans to offer “eyes-off” autonomous driving on its highest-selling, most profitable vehicles — big pickup trucks and SUVs — as it seeks fresh revenue streams from heavy technology investments.

Last year, GM said it would offer autonomous highway driving in 2028 on its pricey but light-selling Cadillac Escalade IQ, an electric SUV.

Those include Tesla’s Full Self-Driving (Supervised) system and GM’s Super Cruise feature, which debuted about a decade ago.

In a report last month, UBS estimated GM’s digital revenue will increase to $9.6 billion by 2036, from $3.2 billion this year.

The bank called GM’s digital capabilities “an underappreciated and undervalued opportunity.”