Here, GM is testing a human driver's response in vehicles just as much as it's testing the vehicle tech itself.
That simulation is how GM and other automakers are testing future iterations of their advanced driver assistance systems.
Automakers with the best tech will get more consumers to subscribe to those capabilities, making automated driving a lucrative play for the industry.
Far smaller rollouts of sophisticated light-duty driving systems from various auto companies have been available in limited markets in recent years, but have been discontinued.
Because of that, he said, "It remains to be seen where GM will be able to offer their eyes off system come 2028."