GM has stopped trying to win the robotaxi war on city streets. Its new autonomy bet is more ordinary, and possibly more useful: sell eyes-off driving to people who already buy Cadillacs. General Motors is trying to turn the Cruise collapse into a product you can actually buy. According to Business Insider, GM's latest autonomous-vehicle push is now led by Rashed Haq, its vice president of autonomous vehicles, and the first target is eyes-off highway driving in the Cadillac Escalade IQ by 2028. That is a very different story from the one GM was selling a few years ago. Cruise was supposed to build fleets of driverless cars, charge for rides, and give GM a mobility business beyond selling vehicles. Instead, GM stopped funding Cruise's robotaxi work in December 2024 after years of losses, regulatory damage, and the ugly aftermath of a 2023 San Francisco crash. The Associated Press reported at the time that Cruise had piled up more than $10 billion in operating losses while producing less than $500 million in revenue, based on GM shareholder reports filed with the SEC. You don't need to be sentimental about that pivot. The robotaxi dream consumed cash, patience, and political goodwill. GM's new plan is colder and more practical: take the engineers, software work, sensor knowledge, and hard lessons from Cruise, then attach them to high-margin consumer vehicles where the customer is already paying Escalade money. Haq told Business Insider that GM is hiring engineers from Tesla, Waymo and Zoox, and that the company has nearly doubled last year's external hires for its autonomy team. The named hires matter. GM brought in Haq in 2025, added Ronalee Mann, a Cruise alum and former Aptiv executive, and hired Sterling Anderson, the former Tesla Autopilot leader, as chief product officer. Business Insider also