GM’s AI pitch to consumers: Let us take something off your plate

OnStar AI will launch on the 2027 Cadillac Lyriq EV, then roll out on the 2027 Chevy Silverado and GMC Sierra, with more models to follow.

The introduction of OnStar AI is “one of the first ways customers will experience” broader changes to OnStar, according to Wahlstrom.

For now, the OnStar AI assistant will be available for free as part of OnStar’s standard connectivity package.

Anna Santos, GM’s director of product management for voice and AI/ML, told us that product planners see OnStar AI as relevant for all of GM’s customers.

Not your grandpa’s GM GM’s pitch also targeted investors with the message that GM deserves to be valued like a tech company.