It will debut on a lidar-equipped Cadillac Escalade IQ in 2028.

GM customers have now driven more than a billion miles using Super Cruise, with subscriptions increasing 70% year-over-year.

For GM, Super Cruise sits right at the center of that strategy.

Super Cruise is already getting deployed across a growing number of GM vehicles, from Cadillacs to Chevys.

Still, GM thinks Super Cruise can catch up and distinguish itself from its competitors.