The new in-vehicle solution transforms the cabin into a social, music-driven experience with advanced audio, intelligent features and seamless integration Shanghai – April 29, 2026 – As consumers look for more engaging, social experiences inside the vehicle, automakers are rethinking how entertainment can create meaningful connections between passengers while on the road. To build on this expectation, HARMAN, the automotive technology leader and subsidiary of Samsung Electronics Co., Ltd., today introduced Sing Drive, a new in-vehicle karaoke and sing-along platform designed to transform the car into a private, shared space for musical expression. By combining real-time AI vocal removal, deep integration with vehicle systems and premium audio engineering, Sing Drive reimagines what in-cabin entertainment can look like—shifting music from passive listening to active participation. Sing Drive is a production-ready, automotive-grade solution that brings together advanced AI, proprietary digital signal processing and driver-aware design to redefine what entertainment can feel like inside a vehicle. “Sing Drive represents a new step forward in how music is enjoyed inside the vehicle,” said Leonard Gregg, Sound Systems Product Manager at HARMAN International. “More than a feature, Sing Drive acts as a lifestyle differentiator, turning everyday drives into moments of expression, interaction and enjoyment. As part of HARMAN’s broader Branded Audio Experience Packages, it complements premium sound with coordinated sensory experiences and intelligent features that make music in the cabin more immersive, personalized and emotionally engaging.” Elevating the In-Cabin Entertainment Experience Sing Drive reimagines the vehicle as a shared and judgment-free space for musical content. Unlike traditional karaoke solutions that rely on phone mirroring or limited content libraries, the platform is fully integrated into the vehicle’s infotainment and audio systems; delivering a seamless, reliable experience built to automotive standards. Select Sing Drive platforms use low-latency AI to separate vocals from any song in real time,