How a Canadian Cadillac Tech Team Makes Music Sound Better Audio systems haven’t always been a priority in passenger vehicles — at least not from an OEM standpoint. There was a time, not too long ago, when new car owners would promptly remove factory audio systems to install more powerful aftermarket setups after just a few miles on the road. With the arrival of modern infotainment systems and the processing power they bring onboard, some of the industry’s most prestigious names have stepped in not only to multiply the number of speakers available inside the cabin, but also to integrate high-end sound technologies such as Dolby Atmos. And that requires a significant amount of engineering — not only in terms of hardware and cabin materials, but also software development and coding. Read also - Cadillac Introduces Limited CT5-V Blackwing For 26 Lucky F1 Fans - GM Spends Another $691M on New V8 Engines, This Time in Ontario The Car Guide visited General Motors’ Canadian Technical Centre in Markham, Ontario, to get a closer look at the sound technologies being developed there by Cadillac engineers and delivered in vehicles around the world. What is Dolby Atmos? High-end audio is a major part of the experience Cadillac wants to deliver in its vehicles. To meet customer expectations, the brand has been working with Dolby Atmos, an immersive 3D surround-sound technology that allows audio to be positioned precisely within an environment. Using a 7.1.4-channel audio experience, the system emulates the way sound is mixed in professional recording studios. Think of it as a cinema surround-sound system — but for your car. Because passengers are seated in fixed positions inside cars and SUVs, automotive applications are particularly well suited to Dolby Atmos. It is easier to direct sound consistently and repeatedly than in a