From advanced headlights to connected-car data collection, new vehicle technology is creating more opportunities for dealers to educate customers before and after a sale.
During the conversation, Fix first addressed that advanced headlight systems are creating expensive repair bills that dealers should explain to customers before a problem occurs.
Fix notes that some newer lighting systems are costly to replace, so dealership teams should explain both the benefits and potential ownership costs of advanced equipment.
Then, Fix urged dealers to approach extended service contracts carefully, particularly when discussing expensive components such as headlights.
Clear communication about vehicle technology, data settings and financial documents can help dealers build trust and ensure customers understand what they are agreeing to.