A photo of a venomous snake in a Southern California tree shared earlier this week triggered a warning, neighborhood panic and an all-out search.
This is far from the first time that artificial intelligence has fooled people, and it likely won't be the last.
Detectors like GPTZero or DeepAI use pattern recognition, audio analysis and other tools to test whether content is real or fake.
"Check the source that the information is from," said Jennifer Huddleston, a senior fellow in technology policy at the Cato Institute.
Are there other sources that are running the same image or reporting the same image?"