Hyundai's Digital Measuring Center Uses Data & Robotics to Achieve Top Quality Survey Rankings Korean automaker deploys coordinate measuring machines & optical scanners to catch minuscule flaws that affect customer satisfaction scores. At a Glance - Coordinate measuring machines evaluate 1,000 points across 600 quality criteria on each vehicle body. - Autonomous robots and optical scanners verify moving components like doors meet design specifications. - High-speed cameras capture 500 measurements per second to detect imperceptible deformation issues. Hyundai Motor Group brands like Hyundai, Kia, and Genesis have consistently topped JD Power quality surveys in recent years, marking a stark turnaround for the Korean brands from 20 years ago, when they consistently lagged. We recently heard from Ford about how that company has combined senior engineers with AI to address its stumbles in quality scores, with the results already becoming evident. The Hyundai Group points to its Digital Measuring Center (DMC) at the Namyang Research and Development (R&D) Center as a contributor to its quality successes. The DMC’s Coordinate Measuring Machine (CMM) systems measure as many as 1,000 points on a single vehicle body structure across 600 parametric quality criteria to monitor four key quality verification areas with data: exterior quality, NVH, water tightness, function, and assembly feasibility. The goal is to discover the small variations and gaps that can be overlooked during casual inspection and tiny deformations that can only be spotted by sensors. By quantifying these factors, Hyundai shifted its quality management from reactive problem-solving to data-driven refinement. This lets Hyundai engineers directly attack the kinds of flaws that degrade customer satisfaction, such as panel gaps and surface misalignments that can lead to water leaks and wind noise. The challenge is that many of these dimensional challenges occur in areas that are invisible to visual inspection. The DMC uses