Hyundai Gives More Customers Personalization Options Through Digital Features and Services in the Bluelink Store - On-demand digital platform powered by Bluelink activates new customization options, empowering owners to personalize the look, feel, and functionality of their vehicles - Digital Features and Services now available on eligible Tucson, Santa Fe, Santa Cruz, and IONIQ 5 models in addition to previously available Palisade and IONIQ 9 models - All-new, complimentary FIFA World Cup 2026™ Display Theme now available, joining Nature, Hyundai Pony, and PEANUTS™ Display Themes FOUNTAIN VALLEY, Calif., May 20, 2026 /PRNewswire/ -- Hyundai Motor America today announced the expanded availability of its Digital Features and Services platform, enabling eligible U.S. customers to download and activate in‑car features like Display Themes via over‑the‑air (OTA) updates. This new functionality, which is accessed through the Bluelink Store®, is part of Hyundai's strategy to enhance long-term customer satisfaction by empowering owners to add new features over their vehicle's lifecycle without visiting a dealership. "The car is becoming one of the few places where people can reconnect with what they truly enjoy, whether that is the excitement of the World Cup, the nostalgia and optimism of PEANUTS, or simply feeling a little more present during everyday moments," said Olabisi Boyle, senior vice president, product planning and mobility strategy, Hyundai Motor North America. "At a time when so much technology competes for our attention, experiences like these can make the cabin feel more personal, more calming, and more emotionally connected to your life." Hyundai Digital Features and Services Digital Features and Services is Hyundai's on‑demand software platform that includes Display Themes for compatible vehicles. With this expansion, the platform is now available on six Hyundai vehicles, including most of the brand's highest‑volume models. The Bluelink Store is an in-app marketplace that allows owners to buy