Hyundai Motor Company announced on the 6th that it is partnering with Iconix Entertainment to launch new in-car display themes that let customers decorate their vehicles with Pororo the Little Penguin, Tayo the Little Bus, and Zanmang Loopy. This is the first time Hyundai Motor Company has collaborated with homegrown characters to release display themes for its vehicles. In February, the company introduced two Pokémon display themes, and it is now expanding the lineup using domestic character intellectual property rights. The strategy is to broaden in-car content options for family customers and those who are enthusiastic about character-themed experiences. The new display themes are "Pororo: Joyful Train Trip," "Tayo Colorful Garage," and "Mischievous Loopy Original." Once applied, these themes integrate the characters across the infotainment system, including start-up and shutdown animations, the instrument cluster, and navigation, transforming the in-car experience. Customers can purchase the themes by registering their primary vehicle in the myHyundai application and completing payment. The themes are available for the Hyundai Ioniq 9, The all-new NEXO, The new IONIQ 6, and Hyundai Sonata The Edge. Hyundai Motor Company plans to gradually expand availability to all models equipped with the Connected Car Navigation Cockpit (ccNC), including a 12.3-inch cluster and 12.3-inch navigation. A Hyundai Motor Company representative said, "We hope the Pororo the Little Penguin, Tayo the Little Bus, and Zanmang Loopy display themes create fond memories for families using Hyundai vehicles," adding, "We will continue to develop new products that enhance the value of the in-car experience." This article has been translated by GripLabs Mingo AI.