Hyundai N Meets Racing Master: Inside the Racing Action at GES

On September 19, the Grand Finals of the Hyundai N x Racing Master Cup took place at Game Esports Seoul (GES), held at Dongdaemun Design Plaza (DDP) in Seoul.

The tournament, played on NetEase Games' Racing Master, featured eight players competing after advancing through qualifiers held across four Asian regions—South Korea, Japan, Southeast Asia, and Hong Kong/Macau/Taiwan—over roughly two months.

Developed by NetEase Games in collaboration with Codemasters, Racing Master is a mobile racing game launched in March 2025 that features Hyundai Motor models such as the IONIQ 5 N, Veloster N, Avante N, and Tucson N Line.

In addition to the Racing Master Cup hosted at GES, various events are being held at the Racing Master and Hyundai N booths.

Visitors at the Hyundai booth can experience the in-game Hyundai N vehicles firsthand through a lap time challenge using Hyundai N models, while also driving on virtual tracks based on downtown Seoul circuits and famous domestic tourist destinations.