As part of Hyundai's Bluelink service, subscribers can download a new FIFA World Cup 2026 display theme. The theme joins the currently available Nature, Hyundai Pony, and Peanuts Display Themes, accessible through the Bluelink Store, via the Bluelink app, and the car owners MyHyundai account. Hyundai Bluelink+ is free for the original owner of the car, so the themes are readily available to those that choose to sign up and have an eligible 2024, 2025, or 2026 model year Hyundai vehicle. Reconnecting With What People Enjoy Hyundai is an official partner of the FIFA World Cup 2026, and Hyundai is keen to try and wax eloquent about them. “The car is becoming one of the few places where people can reconnect with what they truly enjoy," says Olabisi Boyle, senior vice president, product planning and mobility strategy, Hyundai Motor North America. "Whether that is the excitement of the World Cup, the nostalgia and optimism of PEANUTS, or simply feeling a little more present during everyday moments." Boyle goes on to say, “At a time when so much technology competes for our attention, experiences like these can make the cabin feel more personal, more calming, and more emotionally connected to your life.” But, if downloading a theme for the sports tournament, the brand of car you own and drive is sponsoring isn't technology competing for your attention, we don't know what is. Exterior Lighting Patterns As well as themes, Hyundai subscription customers can also access new exterior lighting patterns on 2026 model year Ioniq 9 and Palisade models. If you're wondering why you need to use the app and a download store to add something that could be delivered with an over-the-air update, we'll get to that. But, currently, the store website shows that the only downloadable content Bluelink has at