The Indian Pickleball Association (IPA), the governing body for Pickleball in India recognized by the Ministry of Youth Affairs and Sports, announces a partnership with sports brand Athletiq as its official performance partner. This alliance is designed to bolster the sport’s infrastructure, nurturing talent from grassroots levels to the international stage. The partnership unites two organizations dedicated to the next phase of Pickleball’s evolution in the country. Athletiq will collaborate with the IPA to enhance the sport’s visibility through tournaments, targeted grassroots initiatives, and high-performance athlete engagement. As the governing body, the IPA has been instrumental in establishing Pickleball as a growing sport in the country. By implementing a national tournament structure, coaching certifications, and an organized ranking system, the IPA has created a roadmap for athletic development. Through this new association, Athletiq will support these efforts by focusing on three pillars: - Tournament Infrastructure: Enhancing the quality and reach of national competitions to provide a professional stage for players. - Talent Identification: Providing the necessary support for emerging players to transition from local enthusiasts to international competitors. - Innovation-Led Equipment: Utilizing Athletiq’s research-driven products to provide Indian athletes with high-performance gear designed for excellence. Suryaveer Singh Bhullar, President, Indian Pickleball Association (IPA) said, “Athletiq represents the new generation of Indian sporting brands—innovative, ambitious, and deeply committed to the development of the game. We are pleased to welcome Athletiq as our Official Performance Partner and look forward to working together to further strengthen the pickleball ecosystem in India.” Harsh Sharma, Founder, Athletiq said, “We are honored to partner with the IPA. They have been the driving force behind the rise of pickleball in India, and we are proud to support its mission. This partnership represents a shared ambition to elevate the sport, empower athletes, and create a stronger platform for