Tackling Rising Costs: Why Fleets are Turning to Embedded Telematics Inside the Church of Jesus Christ of Latter-day Saints’ Two-Track Telematics Strategy With 20,000 vehicles and two fundamentally different driver populations, the Church faced a fleet management problem that a single telematics program couldn't solve. How it responded offers a replicable framework for any fleet where one size doesn't fit every driver. Editor's note: The Church of Jesus Christ of Latter-day Saints uses Motorq to consolidate connected-vehicle data across multiple automakers. Mechanics don’t use the same tool for every job. Mark Dibb doesn't use the same telematics program for every driver, either. As global fleet planning & acquisition manager at The Church of Jesus Christ of Latter-day Saints, he helps oversee roughly 20,000 vehicles across its global operations. One side of the fleet consists of missionary vehicles, which are driven by 18- to 22-year-olds, many of whom are new drivers. The other is employee vehicles driven by facilities managers, education coordinators, and operational staff. These populations don't create the same fleet management problem, so the Church built two programs. The Missionary Fleet: Where Safety Came First For the missionary fleet in the United States, the Church uses windshield-mounted cameras with active in-cab coaching. The business case was straightforward. "These are 18- to 22-year-olds, out on their own, many of them behind the wheel regularly for the first time in their lives,” said Dibb. “For a population with that little driving experience, we knew we needed to be proactive.” The real-time feedback model produced substantial reductions in speeding and aggressive driving violations over time and, by the Church’s account, has helped to reduce accidents and save lives. For a young driver population with limited experience behind the wheel, the investment justified the additional hardware, installation, and ongoing program management requirements. The