Between the Indy 500 and the Coca-Cola 600, Memorial Day Weekend is always the biggest spectacle in American motorsports. This year, things got even better for racing fans with the first ever SimRacing Expo to be held in the USA, which took place over three days in Charlotte, North Carolina. I was invited on DualShockers' behalf to the event, and one of my favorite moments of the weekend was speaking with André Eriksen, CEO and Founder of Asetek Racing. SimRacing Expo 2026 Roundup: 10 Sim Racing Products You Should Check Out Sim racing enthusiasts have a lot to be excited about. If this is your introduction to Asetek, Eriksen first started the business in 1997 in Denmark as a liquid cooling company, working with computer tech stalwarts like Alienware and Corsair. Asetek Racing, the sim racing branch of the company, was then started much later in 2021, born of Eriksen's love of motorsport and personal experience with automotive racing. In my time speaking with André, it was refreshing to hear a CEO speak so candidly and openly about everything we got into during our conversation. Here's how the interview went, and why I think it all points to Asetek being a sim racing company you should take a closer look at in 2026. Speaking With André Eriksen, CEO and Founder of Asetek Racing My conversation with André started with him giving me the backstory of the company, since I wasn't familiar with it myself going into our interview. Speaking about launching into the sim racing scene in 2021, Eriksen said: "Because we were newcomers, I had this idea or philosophy that we need to start at the high end. We need to show off, we need to show what we're capable of. So the first thing we launched was our