Dedicated exhibit space addresses evolving connected transportation industry and critical data security management needs DETROIT, MI, UNITED STATES, April 29, 2026 /EINPresswire.com/ — ITS America Conference & Expo, organized in partnership by RX Global and ITS America, announces the launch of the Cybersecurity & Data Zone at the June 9-12, 2026 event to address the evolving connected industry and the management of data and cybersecurity. The dedicated space within the Huntington Place Exhibit Hall in Detroit will showcase cutting-edge technologies designed to protect connected vehicles, secure smart infrastructure, and strengthen transportation system resilience. The zone brings together cybersecurity tools, data management solutions, and industry experts, offering attendees direct access to technologies shaping secure and reliable intelligent transportation systems. More than 30 exhibitors focused on Cyber and Digital Security and Data Management and Data Analytics will be part of the event, giving attendees direct access to some of the most recognized names in the field. Among them, Palo Alto Networks brings its AI-driven cybersecurity platforms trusted by more than 70,000 customers worldwide, Flock Safety offers its automated license plate recognition, video surveillance, and other detection systems, and Cisco Systems contributes its globally recognized networking and cybersecurity solutions. “Cybersecurity is a fundamental requirement for the safe deployment of intelligent transportation technologies that connect our vehicles, infrastructure, and data systems,” said Laura Chace, President and CEO, ITS America. “The Cybersecurity & Data Zone represents our industry’s commitment to safe innovation and demonstrates how we can advance transportation technology while maintaining the highest security standards that protect people and the critical infrastructure they use.” As transportation systems become more connected, the need to protect them grows just as fast. Cybersecurity threats targeting vehicles, infrastructure, and data networks pose real risks to public safety and system reliability. The Cybersecurity & Data Zone gives transportation professionals