JSW Motors and Tata Elxsi have formed a partnership to create JNEXT – JSW NextGen Technology Center in Pune, aimed at supporting the development of software-defined and artificial intelligence (AI)-led mobility technologies in India. The new centre will act as an engineering base for work linked to connected and electrified vehicles. Discover B2B Marketing That Performs Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms. The Pune facility is expected to work closely with JSW Motors’ research and development, manufacturing and leadership teams. JSW Motors is the automotive business of the JSW Group focused on new-energy passenger vehicles Under the arrangement, Tata Elxsi will oversee the rollout of the connected vehicle platform and a unified customer experience application for JSW Motors’ forthcoming vehicle programmes. Its role will cover the full process, including concept development, integration, production and aftersales support, alongside a wider partner network. The partnership will cover digital and data-led technologies including user experience design, cloud platforms, over-the-air frameworks and digital twins. It will also involve systems in areas such as location-based services, cyber security, AI and machine learning analytics, 5G-related technologies, and immersive tools including AR, VR and XR for use across the vehicle ownership journey. Tata Elxsi MD and CEO Manoj Raghavan said: “The future of mobility will be increasingly connected and software-defined, where vehicles continuously evolve through software, data, and intelligent systems. “Our collaboration with JSW Motors reflects this shift, enabling scalable and adaptable vehicle platforms. The JNEXT – JSW NextGen Technology Center will be instrumental in translating this into real-world mobility solutions across vehicle programmes.” JSW Motors CEO Ranjan Nayak said: “At JSW Motors, we are building a technology-led, new-energy mobility ecosystem that is deeply rooted in India and globally competitive. We are excited to partner with Tata Elxsi