KERV.ai has bet that the future of advertising won’t be defined by ad placements—but by the moments that actually matter. The company has introduced Moment Match Engine, an AI-powered solution that identifies the most meaningful moments in video content and aligns them with brand and product signals, unlocking greater monetisation value for publishers, improved engagement for advertisers, and seamless commerce and brand discovery for viewers. Rather than treating content as a singular opportunity for delivery, KERV.ai’s approach captures moments when attention peaks and intent signals emerge—turning those high-value instances into opportunities for connection. Through seamless integrations with leading publishers, retailers, and ad platforms, the Moment Match Engine improves engagement by enabling existing media to work with interactive commerce experiences in real time, driving measurable outcomes. KERV.ai’s proprietary AI and image recognition technology ingests and analyses both video-on-demand and live video content to generate actionable signals that identify high-value moments when consumers are most engaged and likely to convert. Powered by patented product recognition technology, KERV.ai enriches existing video at scale—down to the pixel level—uncovering the true meaning of each scene. This creates new layers of contextual signals that understand not just what’s in the content, but what matters within it. The result is a system that enables advertisers to appear in the moments most likely to drive action, without disrupting the viewing experience or compromising brand safety or suitability. For publishers, Moment Match Engine introduces a new model centred on diverse, scalable value creation within content itself. By leveraging deep contextual signals, publishers can surface brand and commerce experiences that feel additive to the viewing experience while maintaining full control through advanced metadata validation layers and industry-trusted compliance frameworks. “Historically, advertising has been about inserting messages into content,” said Gary Mittman, CEO of KERV.ai. “We’re shifting that model to align