The most effective crypto onboarding tool ever built may turn out to be one the industry did not invent, because the gift card has been quietly teaching the world to accept digital value for twenty years. An iTunes card taught a generation to load stored credit into an app store, a Steam card did the same for gaming, and the format now moves so much money that the digital segment alone is worth roughly $680 billion in 2026 and is projected to reach $1.25 trillion by the end of the decade, growing 17 per cent a year. The corporate side is growing faster still, with the business and institutional segment compounding at nearly 20 per cent annually as companies standardize gift cards into trackable instruments for rewards, incentives and loyalty, and the preference data explains why: 54 per cent of employees would rather receive a gift card than a physical gift, and digital issuance now outpaces physical by two and a half to one. The format is familiar, the procurement workflows already exist, and nobody needs a tutorial to understand what a gift card is. KuCoin Pay is now loading that familiar format with a very different asset. The payments arm of the KuCoin exchange has launched KuCoin Gift Card, an enterprise solution that lets businesses distribute USDT and USDC globally through digital gift cards, with bulk issuance and API integration designed for customer rewards, promotional campaigns, employee incentives and community engagement. Recipients redeem the cards through KuCoin and receive the underlying assets, and from there the value stays live: it can be held, transferred, or spent across supported scenarios in the ecosystem, including through KuCoin Pay's merchant network, which supports more than 50 cryptocurrencies across online and in-store checkout. Alicia Kao, KuCoin's managing director, framed the launch around a