NEW YORK, NY, August 13, 2026 (EZ Newswire) -- Lucra, the leading social competition platform, today announced a partnership with Shift Arcade, the first dedicated sim racing franchise in the United States, to bring skill-based prize competition to racers across its entire network. Shift Arcade is adding the capability into ShiftOS, the software platform that runs every one of its locations, and putting it to work in Apex Club, its competitive racing membership. Apex Club members will compete in free-to-play challenges for prizes and, where eligible, paid-entry challenges with real prize pools, ranked against every other Shift Arcade in the country. Shift Arcade delivers two products to a franchise. ShiftOS runs the whole venue on one system, covering bookings, kiosk check-in, memberships, race control, and leaderboards. Apex Club is the competitive programming that runs on top of it, with monthly Hot Lap and Formula Challenges, leagues, standings, and the Shift Championship shared across every location. The Lucra integration is a capability inside ShiftOS and new content for Apex Club members. A monthly Hot Lap Challenge runs the same car on the same track at every Shift Arcade simultaneously, so a single leaderboard covers every simulator on the network. Racers enter free-to-play for prizes or, where eligible, pay to enter a challenge with a prize pool behind it. Lucra handles identity verification, payments, compliance, fraud prevention, and settlement automatically through its plug-and-play SDK, so no individual location administers any of it and new franchise locations can immediately tap into Lucra’s competitive loyalty engine. "A lap time is a lap time. Same car, same track, same conditions, so it doesn't matter which building you set it in," said Dylan Robbins, Founder and CEO of Lucra. "Racers already compare times obsessively. That's the beauty of the sport. Because Shift Arcade runs every location