Luke Bryan will return to Mexico next January for the 12th installment of his destination concert, Crash My Playa. Set to headline the event are fellow country stars Thomas Rhett, HARDY and Brothers Osborne. The four-day festival is scheduled for January 13 to 16, 2027, at Moon Palace Cancún. Additional artists set to perform are Gavin Adcock, Brett Young, Avery Anna, Drew Baldridge, Emily Ann Roberts, Lanie Gardner and DJ Rock. Organizers also confirmed the return of several fan-favorite traditions, including Dustin Lynch’s Pool Party and the Luke Bryan & Friends finale that closes out the weekend.Bryan reflected on the longevity of the event while announcing the 2027 edition. “There is no time like Playa time!. It’s truly the best way to start off the year and this is year 12, which is unbelievable. It is such a fun environment for me and my artist friends to spend time in front of an energetic crowd,” Bryan shared in a statement. “Thankful for all who show up.” | RELATED: Thomas Rhett Announces 2026 ‘The Soundtrack To Life Tour’ | Packages for the event will go on sale beginning June 11 at 1 p.m. EDT. Returning guests and members of Bryan’s Nuthouse fan club will receive early access through a presale that begins June 9 and runs for two days ahead of the general on-sale. Dan Berkowitz, founder and CEO of 100x Hospitality, said the event continues to stand out because of the community that has developed around it over the years. “Year after year, Crash My Playa proves that there’s nothing quite like bringing country music fans together on the beach for a weekend of unforgettable shows and nonstop good times,” Berkowitz said. “We’re thrilled to help create what has become one of the best events of the year, celebrating a