29 April 2026 22:00 (UTC) The official launch of McLaren Golf takes place in Miami ahead of the F1 Grand Prix McLaren’s new venture, McLaren Golf, today announces its official launch alongside the introduction of its debut irons, the Series 1 and Series 3. First unveiled in March, McLaren Golf represents a natural evolution of the brand’s high-performance mindset - translating decades of engineering expertise from motorsports and automotive design into the game of golf. Built by a dedicated team of golf industry specialists and world-class engineers who have been immersed in McLaren’s ways, the new venture is focused on delivering precision equipment for golfers who share McLaren’s obsession with detail. "We’ve been working toward this moment for some time, and there’s a real sense of anticipation in seeing it all come to life. “Behind the scenes, we challenged every part of the process - from materials to construction - to uphold the exacting standards and constant pursuit of excellence that define McLaren. To now introduce these irons to the world and see them in the hands of golfers is incredibly exciting.” “McLaren Golf translates the precision and performance mindset that defines our brand into a new, relevant context. It’s a strategic extension of McLaren - designed for those who value performance, craftsmanship, and purpose. Both Series 1 and Series 3 irons will be priced at $375 USD / £360 GBP per club (in a stock configuration) and will initially be available in North America, Europe, and South Korea through select custom-fitting retailers starting from April 30, 2026, and online in North America at mclarengolf.com. McLaren Golf is supported by 8AM Golf as a key partner, providing support and consultation through a variety of golf-specific services. 8AM Golf is a holding company consisting of golf businesses and brands that are