George Orwell imagined Big Brother as an omnipresent dictator with a heavy black moustache and piercing eyes that “follow you about when you move.” His image is accompanied by the slogan, "BIG BROTHER IS WATCHING YOU", a warning enforced by the two-way telescreens found in every home, workplace and public square. George Orwell imagined a dark future created by surveillance technology. Photo: Getty. The dystopian author described 1984 as satire of the “perversions to which a centralised economy is liable.” “Something resembling it could arrive,” Orwell said in 1949, and now academics argue it has. Meta's new AI glasses have restyled Kylie Jenner as an ever-present ‘Big Sister’. Earlier this month, Facebook’s parent company released its signature line of Kylie ‘Starfire’ smart glasses that feature an AI assistant with her own voice. They retail in Australia for $649. The social media mogul was just 9-years-old when she began filming Keeping Up With The Kardashians. Speaking on Jake Shane’s Therapuss podcast in January, Jenner described the constant surveillance of reality TV cameras as a “harrowing experience” that made it “hard” to leave the house. The Meta x Kylie Jenner Starfire AI glasses include an AI assistant voiced by Kylie. Photo: Kylie Jenner/Instagram. Professor Dali Kaafar, Executive Director of the Cybersecurity Hub at Macquarie University, says Australian privacy laws aren’t ready for such an intrusion. “There is a great irony in Kylie, who has spoken openly about the psychological toll of being watched her whole life, becoming the face of a product that wants to normalise covert surveillance,” he says. “Surveillance is being sold to us as a lifestyle rather than as a technology, and my long-standing view is that the biggest privacy shifts do not arrive through legislation, but through cultural normalisation. Normalisation runs through aspirational culture, and once a technology