Meta has removed the feature in its new Muse Image tool that let anyone generate AI images from your public Instagram photos, just three days after switching it on. The company said the feature "missed the mark" and is no longer available. The tool worked by letting a user @-mention any public Instagram account inside the Meta AI app and pull that person's photos into a generated image. The person whose photos got used was never asked and never notified. In its own update, Meta wrote that its "intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way," then added, "We've heard the feedback that this feature missed the mark, so it's no longer available." Here is the part that set people off. All public profiles for users over 18 were opted in by default, and you had to dig into your settings to turn it off. You were also never alerted if your photos had been used as a reference. Meta launched Muse Image on July 7 as the first image model from its Meta Superintelligence Labs, rolling it out through the Meta AI app, Instagram Stories, and WhatsApp in select markets, with Facebook, Messenger, and advertiser tools slated to follow. The tagging feature was gone by the afternoon of July 10. The backlash came fast from Hollywood. SAG-AFTRA told its members and all Instagram users to opt out, posting that "Meta now lets anyone use your Instagram photos in AI images without your consent" and urging people to "take action to protect your likeness." The talent agency CAA pushed the same line, saying "No one's name, image, likeness, voice or creative work should be used by any third party, including AI models, without clear,