Meta has said it trained Emu on large quantities of Facebook and Instagram images and text, with chief product officer Chris Cox calling those platforms a “data advantage” for its AI systems.

The complaint alleges that the training process illegally harvested biometric information about people who appeared in the images.

This is not the first time Meta has faced fines over its handling of biometric data.

In 2024, Meta agreed to pay Texas $1.4 billion to resolve separate allegations that it had unlawfully collected biometric data from users.

The day after WIRED’s June 4 report about NameTag, Meta removed the code from its app.