The plan aims to operationalise the strategy approved by the Prime Minister earlier this year, ensuring coordinated and effective implementation across ministries, sectors, localities, socio-political organisations, businesses and the wider public. It seeks to unify awareness and action in building the national brand while enhancing international communication efforts. At its core, the plan emphasises mobilising the combined strength of the political system and society, linking communications with the promotion of cultural values and soft power of the country. The initiative is expected to help enhance Vietnam’s global standing, reputation and image while supporting the development of cultural industries in line with the Politburo’s Resolution No.80/ NQ/TW and Resolution No.30/ NQ-CP of the Government. For the 2026–2030 period, the plan highlights the need for a strong shift in mindset, a high-level consensus in awareness and action, and conferences, seminars, and discussions on this work. The strategy will be widely disseminated to ministries, sectors, political-social organisations, local authorities, press agencies, businesses, and citizens both at home and abroad. Training and capacity-building programmes on modern communications mindset and data-driven communications will be stepped up. The ministry will also establish a comprehensive communications content framework, prioritising sectors such as culture, tourism, cuisine, heritage and cultural industries. A “Vietnam Story Bank” will be developed, digitised and structured using metadata to optimise searchability and reuse. In parallel, a unified national brand identity and shared communications toolkit will be created for use by ministries, sectors and localities. The plan underscores the building of a modern digital media ecosystem by applying digital technologies and artificial intelligence (AI) in content production and distribution. Multilingual digital content systems will be developed across cross-border platforms, alongside national communications campaigns promoting Vietnamese culture, tourism, and heritage. Traditional cultural content and events will also be digitised to expand their reach online. The plan