Richfords is said to have achieved a return on investment of 411% and reduced its fleet collision risk by 22% having deployed Geotab Vitality. The driver safety programme was piloted on the fire and flood restoration company’s fleet in late 2025, before being rolled out across the full 53-vehicle fleet in January this year. Geotab Vitality integrates directly with the existing Geotab telematics platform, providing each driver with a personalised scorecard considering factors such as speeding, harsh braking, harsh cornering and harsh acceleration. Drivers can progress through rating tiers and earn reward points redeemable for vouchers and gift cards. Ensure you always get Fleet News insight. Make us a preferred source of news on Google. The fleet is said to have seen a 73% reduction in harsh cornering, 61% in speeding, 55% in harsh braking and 48% in harsh acceleration. Real-time feedback crucial Sheena Owen, fleet manager at Richfords, said: “Our previous approach didn’t give drivers timely insight. Drivers were often only becoming aware of issues weeks after they occurred, making it harder for them to remember the specific incidents and adjust their behaviour straight away. “We needed drivers to have visibility of their own performance in real time, rather than relying on a manager to highlight what had already happened.” Philippa Richford, business systems manager at Richfords, said: “We’ve introduced systems in the past where we’ve had to guide people through every step. With Geotab Vitality, drivers were downloading the app and getting started independently from day one. “When a rollout is that frictionless, it becomes something drivers take ownership of, rather than something being imposed on them.” Steve Lockington, chief executive officer at Geotab Vitality, said: “Richfords demonstrates what’s possible when driver safety is treated as a personal performance conversation rather than a compliance exercise. “Moving from delayed