Economic uncertainty is forcing small and midsized businesses to reconsider cybersecurity spending, creating a challenge for MSPs tasked with protecting customers on tighter budgets.
In a ChannelPro article, Michael Gray, chief technology officer at Thrive, warns that cutting security investments can expose businesses to ransomware, data breaches and costly operational disruptions.
Gray advises MSPs to focus on affordable, high-impact controls, including multifactor authentication, regular patching, endpoint protection and employee security awareness training.
Helping customers prioritize cybersecurity investments, demonstrate measurable risk reduction and build operational resilience can strengthen their position as trusted business advisors.
Providers can package security assessments, employee training, vulnerability management, backup validation and ongoing security monitoring into affordable, recurring services.