Mumbai Falcons Racing Limited has announced Indian cricketer Shreyas Iyer as brand ambassador for its Formula 1 programme in India. The appointment comes as Mumbai Falcons prepares to launch the F1 Sim Racing India Open 2026, an official Formula 1-sanctioned sim racing competition aimed at creating a national platform for esports and motorsport talent in India. The championship will be played on F1 25, the official game of the FIA Formula One World Championship, and will feature official circuits, race formats and team liveries. Participants will be able to compete on PC, PlayStation 5 and Xbox platforms. The tournament will include online qualifiers, followed by city-based simulator rounds and a national final in Mumbai scheduled for November. Speaking on his association with the brand, Shreyas Iyer said, “Sport has always been about finding your edge and staying disciplined enough to act on it. When I heard what Mumbai Falcons is building in terms of a real pathway that takes young Indians from where they are today to where they could go, I didn’t need much convincing. This is the kind of initiative I would have wanted access to growing up, and I’m proud to be part of what’s coming.” Commenting on the announcement, Ameet Gadhoke, Managing Director, Mumbai Falcons Racing Limited, said, “We built Mumbai Falcons on the belief that India has world-class sporting talent, the potential, however, has been constrained by structural deficiencies. Partnering with Formula 1 to bring the F1 Sim Racing India Open 2026 to life is yet another significant initiative in that direction.” He added, “Shreyas represents exactly the kind of athlete we had in mind when shaping this initiative, displaying sporting excellence and discipline paired with authentic resonance with the emerging demographic, the younger aspiring generations. The platform we’re about to launch is something India