The 2027 Gravity lineup simplifies its packaging, bundles more technology as standard equipment, and introduces a top-tier Prestige Package — as the electric S.U.V. maker looks to broaden its foothold in the luxury market. Since delivering its first Air sedan in late 2021, the California-based electric vehicle maker has positioned itself as a luxury alternative to Tesla, one that could rival the refinement of a German automaker while beating virtually everyone on driving range. Now, with the Gravity sport utility vehicle gaining traction in showrooms, Lucid is betting that a more thoughtful product strategy can turn early promise into sustained momentum. On Wednesday, the company unveiled the 2027 Gravity lineup, announcing a round of updates that it said would make the vehicle easier to buy, better equipped from the start, and more customizable at the top end. The changes touch every trim level and introduce a new Prestige Package for the range-topping Grand Touring — a bundle aimed squarely at buyers who want everything Lucid can offer in a single transaction. The entry-level Gravity Touring, starting at $79,900, will now come standard with DreamDrive 2 Premium, the company’s more capable suite of driver-assistance features, along with an additional key fob. Both had previously been optional. The Grand Touring, priced from $98,900, gains even more standard content — including a Comfort and Convenience Package, a Power Package, and larger 21-inch and 22-inch wheels — narrowing the gap between what a buyer gets at base and what they might have once had to specify separately. “With the 2027 updates, we’ve expanded standard features, simplified choices, and introduced a new Prestige Package that showcases the very best of Lucid design and technology,” said Erwin Raphael, Lucid’s senior vice president of revenue. “These enhancements reflect our continued focus on delivering compelling products as Gravity