License Global Reports How Do You Choose the Right Licensing Agent? Start here. Compare 60 top-performing agents side-by-side with verified sales data, client portfolios and strategies – so you can make the smartest partnership decision. Iconic sim racing steering wheels to bring immersive driving simulation experiences to racing fans worldwide. Brandgenuity, the global licensing agency representing Nissan Motor Co., has announced a new licensing partnership with Fanatec, a brand of Corsair and global leader in sim racing hardware, to develop officially licensed sim racing steering wheels inspired by the brand’s performance driving heritage. Developed for driving simulation enthusiasts, the products will deliver an authentic experience for racers, adding to Fanatec's diverse portfolio of steering wheels. Further details regarding the design and features will be revealed later. The collaboration brings together Nissan’s globally recognized automotive legacy with Fanatec’s expertise in high-performance sim racing hardware, creating a new way for fans to connect with the excitement of performance driving from home. “Gaming and automotive culture continue to converge in exciting new ways, and this partnership represents a powerful opportunity to bring the Nissan experience into homes around the world,” says Teri Niadna, managing director, Brandgenuity Europe. “Corsair’s commitment to quality and innovation makes them an ideal partner to translate the spirit of Nissan into an immersive simulation experience.” The steering wheels are being developed with a strong focus on craftsmanship, ergonomic precision, and visual authenticity to ensure sim racers feel fully connected to the road – whether competing online or enjoying casual driving simulation gameplay. “We are thrilled to welcome Fanatec on board and are excited to collaborate with them on this new, exciting, licensed category extension for Nissan,” says Yukika Sato, senior manager, Nissan. “We have long-standing gaming partners that we support and an avid global fan base of keen sim