Now united, Cox Automotive & Fullpath look for ‘friction points’ in car-shopping to help dealers solve
Cox Automotive president of retail solutions Lori Wittman (center) speaks on a panel at Used Car Week 2026. Image by Jonathan Fredin.
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Tuesday, Jun. 9, 2026, 12:29 PM
Joe Overby, Senior Editor
Last week, Cox Automotive closed its acquisition of customer data platform and marketing automation company Fullpath. It’s a move that Cox Automotive president Steve Rowley has said, “supercharges our data and AI advantages and brings our dealers the most advanced technology inside of our industry-leading connected retail platform.” So, what next? There’s a roadmap, says […]