nsight’s newly released flagship automotive report forecasts that the global active installed base of vehicles equipped with factory-embedded OEM telematics will reach 583.1 million by 2030, up from 338 million at the end of 2025. That growth trajectory implies a compound annual growth rate of 11.5 percent, a pace that would make the connected car fleet nearly double in size in just five years, transforming what was once a premium feature into a near-universal expectation. A Feature That Became the Default The shift is visible most clearly in how new vehicles are built. Berg Insight found that 83 percent of new cars sold worldwide in 2025 already came equipped with embedded connectivity, up from 79 percent the year before. By 2030, the firm projects that figure will climb to 91 percent of all new vehicles shipped, or roughly 82.6 million cars annually, up from 72.6 million units in 2025. Aftermarket dongles and phone-tethered infotainment systems, once the default way to bring an older car online, are steadily being replaced by connectivity built into the vehicle at the factory. For automakers, the incentive extends well beyond selling subscriptions. Martin Cederqvist, senior analyst at Berg Insight, said manufacturers are increasingly offering core connected services free for extended periods specifically to keep vehicles online. That strategy, he explained, allows carmakers to collect the kind of large-scale usage data that shapes future product development and helps confirm how vehicles are holding up over their full lifespan. The car, in other words, has become a listening device for its own manufacturer, feeding a continuous stream of performance data back to the company that built it long after the sale is complete. The Data Tsunami Behind the Dashboard That constant connection comes at a cost measured in gigabytes. Berg Insight estimates the average connected car consumed