Today, owners increasingly want high-quality food that meets their pets’ nutritional needs and addresses specific health concerns.
Pet food providers are responding to these expectations with a wider range of options.
“Pet food becomes less like packaged food and more like good healthcare, with an opportunity to change not just what dogs eat, but how long and how well they live,” said Regev.
“We know the pet parent is stretched, so we work with our suppliers to develop formulas that we know consumers want and need at prices that won't give them sticker shock,” Dave Ratner, owner and founder of Dave's Pet Food, told Newsweek.
“With so many pet food brands available, the choices can feel overwhelming.