The Internet remembers more than most people realize. Every photo that appears online can remain available for years, often without the person's knowledge. PimEyes, one of the most advanced face search tools on the Internet, responds to this reality. At first glance, it seems like a useful tool. In fact, however, it raises very sensitive questions about privacy, anonymity and control over one's own digital identity. The principle of operation is very simple. The user uploads a photo of a face and the system then uses artificial intelligence to search the publicly available Internet. Within a few seconds, it can display places where the same or very similar face can be found. Unlike conventional image searches, the technology does not focus on the context of the photo, but purely on biometric facial features. The result is links to specific websites where the person appears. The service itself claims that it does not identify specific people as such, but only connects similar photos across the Internet. According to the authors, PimEyes is primarily intended to have positive uses. Users can check where their photos are located and, if necessary, resolve their removal. At a time when content spreads extremely quickly and often without consent, it is a tool that can help protect one's own identity and digital footprint. At the same time, however, it is also necessary to speak openly to the other side. The same technology can be very easily abused. All it takes is a photo of a stranger and within a moment it is possible to find other images, social profiles or the context in which the person appears on the Internet. This significantly increases the risk of abuse, whether it is stalking, invasion of privacy or revealing identity without consent. This accessibility is a fundamental difference compared