Polestar's Formula 2030 concept points at a Slovakia-built 7 in 2028 Philipp Römers has finally drawn a Polestar from a blank sheet Polestar released a single photograph on Monday, and it is enough to show the brand is changing direction. The car is called Formula 2030, a concept that will be shown in full in October, and it is the first Polestar designed from nothing by Philipp Römers since he took over the studio. What it previews is not on sale for another year at the very earliest. Formula 2030 is the first clean-sheet Polestar under Philipp Römers Römers came from Audi and took over Polestar's design studio in January 2025, replacing Max Missoni, who moved to BMW. Everything Polestar sells today was drawn before he arrived, which makes this concept the first real evidence of where he is taking a brand whose identity has always been its shape rather than its numbers. His own brief was restraint, not reinvention: “Polestar's design and brand is already so strong, it was obvious we needed a bold evolution not revolution of what came before.” The teaser keeps the Dual Blade lights and adds an aero bridge The image shows a low, wide-set car with cambered front wheels, a motorsport-style vertical windscreen wiper and an opening in the bonnet that reads as an S-duct, the aerodynamic trick that pulls air through the nose to press it down. The Dual Blade daytime running lights survive, but they now split above and below a thin headlight slot instead of sitting inside one housing. Investors, retailers and selected customers see the car at Polestar's Gothenburg headquarters before anyone else does. The design lands with the Polestar 2 in 2027 and the Polestar 7 in 2028 Polestar has been specific about what the concept feeds into. The