Radioplayer adds real-time in-car listening analytics

Radioplayer has added a dedicated In-Car module to its Radioplayer Insight analytics platform.

The module gives broadcasters listening data from connected cars across DAB, FM and IP streaming, complementing the platform’s existing Out-of-Car analytics.

It is the industry’s fastest in-car radio analytics platform, and it is available to every Radioplayer member station and not reserved for those paying for any premium tier.

The In-Car module became available through the Radioplayer Insight dashboard on Sept. 24 at no additional cost to Radioplayer member broadcasters.

This creates a level of visibility into in-car radio that simply wasn’t available before, and that is of great value to radio broadcasters.”