Radioplayer Launches Real-Time Car Analytics

Radioplayer has launched what it calls a major upgrade to the Radioplayer Insight Dashboard used by broadcasters.

Radioplayer said it now can measure DAB, FM and IP listening at scale.

“The new module gives broadcasters a faster, deeper and more complete understanding of how audiences use radio in cars,” Radioplayer said.

“Data is processed within minutes, and the result is a real-time, actionable view of car radio listening at scale that captures listening across DAB, FM and streaming.”

Radioplayer CEO Yann Legarson calls its offering “the industry’s fastest in-car radio analytics platform, and it is available to every Radioplayer member station and not reserved for those paying for any premium tier.