- The AUDI E7X is the second production model of the China-exclusive brand, with pre-sales starting at 289,800 yuan ($42,610). - The new model heavily integrates local Chinese innovations, featuring CATL batteries as standard and an advanced smart driving system from Momenta. AUDI, the premium electric brand under SAIC Audi, has started pre-sales for its AUDI E7X electric sport utility vehicle (SUV), heavily integrating local technologies to cater to consumers. The model, the second from the AUDI brand following the E5 Sportback, began pre-sales on Friday with a starting price of 289,800 yuan ($42,610). The AUDI E7X made its official debut at the 2026 Auto China in Beijing last month, serving as the brand's latest offensive in the world's largest electric vehicle (EV) market. Audi and SAIC jointly launched the AUDI brand in China on November 8, 2024, and its first model, the E5 Sportback, hit the market in September 2025. AUDI is a sister brand created specifically by Audi for the Chinese market, using the fully capitalized AUDI letters as its logo rather than the traditional four rings. The new brand strategy aims to attract a new generation of tech-savvy consumers in China who prefer German brands, with the E7X being a key component of the brand's first wave of product offensive. The AUDI E7X measures 5,049 mm in length, 1,997 mm in width, and 1,710 mm in height, with a wheelbase of 3,060 mm. The new SUV heavily integrates local Chinese tech, coming standard with a 109-kWh large-capacity battery from CATL and built on a 900-volt high-voltage platform. This gives the vehicle a range of up to 751 kilometers under the China Light-Duty Vehicle Test Cycle (CLTC), and a 10-minute charge can replenish up to 429 km of range. The vehicle is equipped with Chinese smart driving startup