Ford, Honda Racing Corporation, Mitsubishi, Nissan, Stellantis and Toyota are all confirmed as exhibiting automakers, and the week’s product announcements span connected electronics, lighting, protection films and car care.
Ford Builds a Bronco Live on the Show Floor With Washtenaw Community College Ford is centering its SEMA presence on the Bronco, including the Ford Custom Garage Ultimate Build.
Dodge previewed a Durango “Tow Hook” ahead of the show, and Auto123 reported that Jeep intends to unveil a concept vehicle, though details have not been released.
Toyota models are available to order now, and Ram and GM versions are targeted for the first quarter of 2027.
AAPEX AAPEX 2026 runs November 3 to 5 at the Venetian Expo and the AAPEX Forum in Las Vegas, with more than 2,500 exhibitors across 550,000 square feet, according to organizers.