ADVERTISEMENT Mumbai Falcons Racing Limited (MFRL) announced the appointment of Indian cricketer Shreyas Iyer as the official brand ambassador for the F1 Program in India. Held under an agreement that grants Mumbai Falcons the rights to host an official Formula 1 sanctioned sim racing competition, the F1 Sim Racing India Open 2026 will establish a national competitive platform for emerging talent across the country. The appointment reflects Mumbai Falcons’ approach to building sporting culture and infrastructure that spans across sporting disciplines. Shreyas Iyer has established himself as one of Indian cricket’s most consistent match-winners and a leader across formats, the sporting organisation stated in a press note. Off the field, he occupies a growing space in youth culture, with an audience that extends well beyond traditional cricket fans. His strengths and achievements represent high performance, adaptability, and a direct connection with India’s digital-native sporting generation, making him a fitting face for the championship. “Sport has always been about finding your edge and staying disciplined enough to act on it. When I heard what Mumbai Falcons is building in terms of a real pathway that takes young Indians from where they are today to where they could go, I didn’t need much convincing. This is the kind of initiative I would have wanted access to growing up, and I’m proud to be part of what’s coming,” said Shreyas Iyer, brand ambassador for the F1 Program in India led by Mumbai Falcons Racing Limited. Speaking about the brand ambassadors’ announcement, Ameet Gadhoke, Managing Director, Mumbai Falcons Racing Limited said, “Shreyas represents exactly the kind of athlete we had in mind when shaping this initiative displaying sporting excellence and discipline paired with authentic resonance with the emerging demographic, the younger aspiring generations. The platform we’re about to launch is something India has not