Orpí, Barcelona, Spain, May 19, 2026 — SIMUFY, a European specialist in sim racing, driving simulation and flight simulation hardware, is strengthening its German-language online platform to improve how customers in Germany, Austria and Switzerland research, compare and select simulator products. The initiative focuses on a key challenge in the simulation hardware market: customers are often not buying a single product, but trying to build a complete setup where multiple technical components must work together. A wheelbase, steering wheel, pedal set, cockpit, seating position, monitor support and software environment all influence the final user experience. SIMUFY’s German-language platform is designed to give DACH customers clearer access to product categories, technical information and setup guidance. The company’s catalogue includes Direct Drive wheelbases, steering wheels, pedals, shifters, handbrakes, cockpits, racing seats, monitor mounts, motion systems, cockpit accessories and selected flight simulation products. As sim racing continues to evolve from a niche gaming activity into a more technical and performance-oriented segment, customer expectations are also changing. Buyers increasingly want more than product availability. They need guidance on compatibility, upgrade paths, performance levels, mounting options and long-term usability. “Many customers are not simply looking for a product. They are looking for a setup that fits their experience level, available space, budget and long-term goals,” said a SIMUFY spokesperson. “In sim racing and flight simulation, the customer experience depends heavily on helping people make the right technical choices before they buy.” This approach reflects a broader shift in specialized ecommerce, where customer experience is increasingly shaped by education, clarity and expert support. In technical categories such as simulator hardware, incomplete product information can lead to poor purchase decisions, compatibility issues and lower satisfaction after the sale. SIMUFY serves beginners building their first simulator, experienced sim racers, motorsport enthusiasts, esports users and professional simulation projects. By
SIMUFY Strengthens Customer Guidance for DACH <b>Sim Racing</b> Buyers | CustomerThink
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