Almaty has rolled out Jerry, a network of pedestrian smartboards that act as a new kind of digital street assistant.

We look at why the launch reinforces the city’s standing as the region’s smart city capital – and what makes the model unique.

In early November, Jerry arrived on Almaty’s pedestrian streets: a smart city assistant that brings navigation, a city guide, an events listing, air-quality data and emergency calling together in one place.

CITIX operates at the intersection of smart city technology and adtech, and has been refining this model for several years.

Advertising revenue funds the integration of the company’s own smart city solutions.