Our value assessments with automakers (OEMs) show that a large OEM's aftersales network can hold more than $150 million in untapped annual value.
Aftersales delivers three to five times the operating margin of new vehicle sales, while nearly one in two drivers could potentially switch brands after a frustrating service experience.
The quality of the service experience, therefore, has a direct bearing on both customer retention and business performance.
Rethinking the service journey A closer look at day-to-day aftersales operations reveals where established processes fall short and how better use of vehicle data can make a difference.
That is why the opportunity adds up to more than $150 million a year for a single large OEM.